CoffeeNet Rules of Sign
Rotate or highlight signage
Images must be crisp and
neat. Check your resolution. Web resolution
-72 dpi is horrible for printing - needs to be at least
150 dpi or higher.
Make sure they are largest
enough to read or see from a distance. (At least 200 pt
Spelling must be correct.
Season promotions are only
for a season. Christmas signs need to be down by
Valentines day!!!! Take advantage of Christmas to sell
winter drinks, gift ideas, etc.
Avoid putting prices unless
it is needed for the promotion. This could date your ad.
You want to use it more than just one time.
Make sure all personnel is
versed in the promotion and can talk glowingly about it.
Nothing kills a sale faster than a lackluster half
hearted delivery. Get your staff excited and
If you have a digital camera
with at least 5 megapixels of resolution you can shoot some
high quality images. You will only have to worry about
printing them. I suggest printing in sizes of 24x36
and bigger. These can be seen from the parking lot.
Kinkos prints on foam board color starting at $10 per square
foot --24x36 is 6 feet --$60 for full color print. If
they laminate it you can use the promotion again.
You can buy images online
-starting at low as $1.00 or even look at our stock
campaigns. Remember printing needs a higher
Stop by your local Barnes and
Nobles or franchised coffee chain. Look at their
posters and promotion ideas. This will give you an
idea of what you should do too.